Mobile devices are more ingrained in our lives than ever before. We use them to order groceries that will be delivered to our front door; to control our home’s smart doorbells, thermometers, and security systems; and even to find love. So, it should come as no surprise that more and more customers are looking to their phones as a way to manage their relationships with brands and events.
Enter the mobile wallet. Ten years ago, the words “mobile wallet” would have meant nothing to anybody. Today, they represent a new, more convenient way for people to store their important customer information, including:
- Loyalty and membership cards
- Gift cards
- Coupons and offers
- Event tickets
Cheetah Digital recently introduced a new mobile wallet feature, compatible with both Cheetah Messaging and Cheetah Loyalty, that helps brands leverage mobile wallet to its full potential. The best part? There’s no need for your customers to download another app to take advantage of this feature, as it’s already installed on your iOS or Android device. Whether your brand has a mobile app or not, you can effectively drive customer experiences via this new channel.
Another channel in your marketing arsenal
You already speak to customers via email, SMS, push, ads, and possibly in-app or via your app’s mobile inbox. Mobile wallet introduces a new channel with two ways to communicate with customers. Similar to a push, we can notify customers on the lock screen through the device’s notifications feature or we can send messages to customers directly on the wallet pass. From reminders about expiring coupons or an invitation to a special event, the possibilities of what you can send directly to a customer’s device are endless.
No more forgetting coupons
When you send a customer a personalized, targeted coupon or offer, it’s because you want to create a stronger bond with them… And, of course, to drive more business to your brand. With mobile wallet, customers can add these special shopping perks to their mobile phones, where it’s always handy, and effectively stop forgetting paper-and-ink coupons at home.
Get more geo-specific — and more real-time, too
One of the most important attributes of mobile wallet is that as a native application to your customer’s phone, it’s geolocation enabled. For brands, this means the ability to trigger location-based notifications based on a customer’s proximity to your store. You can remind them of available promotions, open the wallet to help customers check in at POS, and ensure they do not miss important events.
Drive more business to your brand
Rather than creating, launching, and managing a branded mobile app, brands can seamlessly engage customers and drive purchasing decisions in a more cost-efficient manner through mobile wallet.
Create unique customer experiences
Your presence in a customer’s mobile wallet can be more than just a branded design. We make it possible to dynamically customize every element of the pass, including labels and values. You can also populate your brand’s pass with unique customer data, such as their preferred store’s hours and location, and deliver store-specific sales and event messages.
As marketers, it’s our responsibility to help make the customer’s experience as seamless, intuitive, and convenient as possible — and mobile wallet is the next step in this endeavor.
Now that you have your mobile wallet strategy in place,
here's how to track your efforts with mobile wallet metrics.
Keith Lifschin is the Senior Director of Product Marketing at Cheetah Digital, where he helps shape the company’s suite of products and solutions to best help our customers succeed. With over 15 years’ experience, Keith was an early believer in cross-channel communications. His career has brought him a wealth of knowledge in email strategy and execution, solutions engineering, and loyalty programs. Keith received a B.A. in Communications from Marist College and jokes that one of the things he knows better than martech is how to smoke a mean rack of ribs.