Would consumers care if your brand disappeared? 

In a world where consumers have endless choices at their fingertips, earning their loyalty is no small task. It is possible to create deep, meaningful relationships with today’s consumers — but it requires a new understanding of what “loyalty” really means. 

Cheetah Digital partnered with The CMO Council to find out how brands are adapting their approach to loyalty — and where they’re seeing the most success. We learned:

  • Three out of five marketing leaders define loyalty in terms of repeat transactions over time.
  • Conversely, just 15 percent think of loyal customers as having a deep connection to the brand unrelated to savings or promotions. 
  • Brands are looking to deepen relationships with their customers, but only 11 percent are confident that their strategies will get them there.

To find out more, download the report now.

See how brands are adapting to the evolution of loyalty